Unless your business is struggling, to you employee pay is a one-off market research activity or something you consider when it├ö├ç├ûs time to prepare your expense budget. Otherwise checks get cut, people get paid, and it's business as usual.
Employees think about pay all the time. Every time they deposit their check they think about their pay. To you, their pay is a line item; to employees, pay is the most important number in their family's budget.
Each week spend a little time thinking about ways you can improve employee pay and benefits. While you may not be able to make substantial changes to what you pay, you can find other ways to improve how you compensate employees: flexible hours, flexible benefits, developmental opportunities, etc.